K18 Biotech manifesto

K18 initially approached us to make a manifesto film for biotechnology. A lot of their customer research had suggested that consumers were now ready to understand a bit more about Biotech and how it repairs hair from the inside out. We came up with two creative propositions and they instantly jumped at one of them - self expression is a part of nature.  Genes express themselves as a crucial part of the evolutionary process. This ties in perfectly with their brand proposition and we had the start of our script. The rest of the process was all about how to bring the ideas to life through beautiful motion graphics that illustrates the biotechnology in an abstract way.